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Eco Fashion Week Australia: Introducing Francesca Phipps

Eco Fashion Week Australia: Introducing Francesca Phipps

In just five weeks, I’ll be setting off on my journey to Eco Fashion Week Australia!


I am honoured to be invited as a media partner for both events in Port Douglas and Perth, and giddy at the idea of seeing so much ethical fashion goodness all in one place.

Meeting the designers, and getting to know the nitty gritty details behind their brands, is what I’m most excited for… In fact… I’m kicking it off before EFW even starts!

Introducing: Francesca Phipps

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1. What values are most core to your brand?

As a fashion designer, I want people to feel comfortable and confident in what they wear. For me, it’s always the best feeling when models compliment you with the fit of your outfits backstage just before a show; you can see they feel confident and want to have fun in the outfits. I want people to have fun in my outfits, I want models to enjoy themselves down the runway, and feel carefree!

Developing my young brand, I want to push the idea of re-using my garments in a different way. I always tend to upcycle/cutup my clothes that I have! You never know what you can create.

2. You are given a platform to speak and share to the whole world, what would you say?

Moving away from fashion for a second…I really do wish people would help each other more, especially with everything going on in the world.

Living in London you do see a lot. There’s been so many times I’ve had to really go out my way to help someone because I want to, and because a lot of people are ignorant to things that are happening around them and don’t want to get involved. If we help each other, so much can be done; so much can be changed!

Now relating back to the fashion industry this works in the same way… so much can be done when we help each other and work as a team.

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3. What does sustainable mean to you?

For me, it’s about what you can really do with an outfit. Fashion is too fast moving; a garment should be worn numerous amounts of times and be changed/styled up in different ways! It’s a shame to see some clothing never used again.

I always keep EVERY bit of fabric I have, even the smallest amounts. You never know when you might need something- and it’s such a waste to throw it away!

4. Whats the creative design process like?

The creative design process will consist of many things. There are a lot of up and down moments when you want to create the perfect collection. However, it’s always a fun and interesting journey for me, as I never know what I am going to come across.

I will find inspiration in anything really. I think it’s the best way! Just going out and about, you can find the most interesting things.

Drawing is a skill I adore. I will draw nearly everything I come across. Just being very artistic with my work gives me new ideas. I then will usually input these into print ideas.


5. If your brand was an ice cream flavour, what would it be?

That would have to be the ‘Haagen Dazs’, fruit ice cream selection with the mango and raspberry flavour.

My collections: I like them to be exciting. I want the audience to really engage and think what will Francesca create next? I would say my brand has a fruity essence to it, with the different colours and prints that I use.

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To find out more about Francesca, check out the links below:

Cute & Comfy Ethical Sleepwear You'll Want To Wear All Day

Cute & Comfy Ethical Sleepwear You'll Want To Wear All Day

Why I'm Not A Vegan, And May Never Be

Why I'm Not A Vegan, And May Never Be